Melly Shum Hates Her Job, [date tk], hoek Boomgaardstraat/Witte de Withstraat. Photo: Jannes Linders.
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This billboard work has been installed on the exterior of the Witte de Withstraat since 1990. The work utilizes codes from the advertising world, yet it is not selling anything, raising questions rather then offering an answer.
“People ask, ‘Does she really hate her job?’ ‘Is this real?’ ‘Is this mise en scene?’ And others say, ‘No, I think it’s real.’ And then [they] ask, ‘Why does she hate her job?’ ‘Is she really unhappy?’ You know, my work tends to open up a lot of questions like that.”